OLYMPIA - Washington State University student Brea
Thompson got her first credit card shortly before she left for her
freshman year.
She used her new plastic to purchase everything from books and
dorm-room decorations to food and clothes. Now a senior, Thompson
said she spent thousands of dollars on various cards before
realizing she was digging herself into a hole of debt.
"The thing that most students don't think about when they are
spending money on an intangible object is that they're not going to
reap the benefits years later when they're paying off something
like a pizza," said Thompson, who is now WSU's student body
president.
For college students tired of cheap beer and ramen noodles,
credit cards can offer a seemingly easy road to a life of plenty.
Throw in the gifts and perks offered by credit card companies and
getting a card can be almost irresistible.
But not so fast, say a few Washington lawmakers.
The state House is considering a bill that would restrict the
marketing of credit cards to college students on the state's public
school campuses. The Senate already approved it.
Sen. Jeanne Kohl-Welles, a professor at the University of
Washington and the bill's sponsor, said the debt students face
after college or graduate school keeps growing - and part of it is
from credit cards.
"The marketing techniques make them so enticing, but the
reality of all that debt isn't that good," said Kohl-Welles,
D-Seattle.
The days of needing a job or an income to get a credit card are
long gone.
Credit card companies recognize that most unemployed college
students will find a job after graduation - and there's the few
whose parents will foot their bills, said Marie O'Malley, the vice
president of marketing for Nellie Mae, the student loan
organization.
"It is easier now," O'Malley said. "(The credit card
companies) have made policies that say students that go to college
are good credit risks."
More than 80 percent of college students have at least one
credit card, according to a 2001 survey done by Nellie Mae.
The majority of college students with credit cards pay their
bills on time, according to a 2004 report in the Journal of Student
Financial Aid.
Students who received their cards through student marketing
programs actually had lower credit limits and smaller balances that
other cardholders their age. As a group, though, they are still
more likely than older adults to pay late and exceed their credit
limit.
In Olympia, student lobbyists say whether fiscally responsible
or financially challenged, they are tired of being targeted by
credit card marketers.
The marketers are particularly prevalent at Washington State
University in Pullman. It's common to see credit card companies
offering students free T-shirts or sunglasses, said James Evans,
the school's student lobbyist.
"It takes advantage of a youthful financial ignorance," Evans
said. "A lot of these students haven't learned how to properly
manage their credit and they don't see it for what it really is -
they see free money."
The bill would require public colleges and universities to
create policies regarding credit card companies on campuses.
As part of the policies, the schools could ask the companies to
register with them, limit the times and places they could market
the cards and even prohibit the gifts companies offer to students.
Most schools already had some policies in place regarding
commercial vendors selling things on campus, Evans said. Enforcing
them is the difficulty.
The bill doesn't suggest any consequence for credit card
companies not following the campus policies - or for campuses not
enforcing their rules, but Evans said it's a good start.
"We essentially believe this is a message from the Legislature
that this needs to happen," Evans said. "If campuses aren't
interested in what they have to say, then I suppose we'll be back
next session."
Washington State University does have a policy prohibiting
credit card companies from campus, said Kelly Brantner, the
university's director of marketing for campus involvement. She's
escorted one company off-campus this year.
"If they were here other times, then I didn't know they were
here," Brantner said.
At Eastern Washington University in Cheney, the student
government banned credit card companies from its student union
building in 2002 after parents of students complained the cards
were too easy to get.
The University of Washington doesn't allow any commercial
vendors on its campus. The problem is on Greek Row, where credit
companies entice students with free pizza and candy, said the UW
student lobbyist Jamie Corning.
"We've got the problem but here it's beyond the university's
ability to regulate it," Corning said.
Ed Murphy, an MBNA spokesman, said marketers for the nationwide
credit card company are responsible when it comes to students. MBNA
partners with 300 universities and alumni associations for credit
card programs that give a portion of what the card holder spends to
the schools.
MBNA already provides students with brochures on responsible
credit, grants them smaller credit lines and monitors their credit
card use.
"We've found students use cards the way most people do, which
is responsibly," he said. "If anything, students have become more
educated over the years about credit."
The credit card marketing bill is Senate Bill 5506.